Hey, welcome back to the podcast! Today, we're diving deep into a topic that many of you have been asking about: data. I often get questions like, "Kierra, what exactly do you mean by data?" So, In this podcast episode, I break it down from the ground up.

Here's what you'll learn:

• Defining Data: We'll start with the basics. What exactly do I mean by data? I'll explain how it goes beyond just numbers—it's about understanding how your content drives conversions, from sales to lead sign-ups and more.
• Types of Conversions: I explore the various ways your content can convert, whether it's turning views into sales or getting more webinar sign-ups.
• Tracking Success: Discover why tracking data is crucial for hitting your sales goals. We'll look at real examples of tracking webinar sign-ups, email downloads, and more to see how they translate into revenue.
• Understanding Audience Engagement: Learn why engagement metrics on social media and email are important—but also why they don't always correlate with sales. I'll share insights into interpreting these numbers effectively.
• Using Google Analytics: Finally, I cover Google Analytics. This tool is your secret weapon for understanding what happens after your audience interacts with your content. From landing pages to checkout, I cover it all in the podcast.

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