What the hell is up with bottles of Josh wine all over my social media feed? Isaac gets to the bottom of this week's internet phenomenon and what it all means. He's joined by Herman Wakefield, AKA @northwest_mcm_wholesale, to explain why this factory bottle of wine has momentarily conquered the internet. Are we doing free labor for corporations by sharing jokes? Or is the internet still an untamed beast that hipster doofus ad execs pretend to understand?

Speaking of advertisements, buy the merch!