Host Dr. Jerad Henson is joined by co-hosts Katie Burke, Derek Christians, Dr. Mike Brasher, and Matt Harrison in the new studio. They welcome guest Rob Southwick from Southwick Associates to discuss what motivates people to hunt, sharing new research on hunter personas for R3 and other insights from his 35 years of experience in understanding and analyzing hunting participation and trends data. Rob highlights the importance of engaging people in hunting and fishing for conservation efforts and enhancing future opportunities. Tune in to learn more about the driving factors behind hunting participation and how this can impact wildlife conservation.

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