I recently missed out on attending 'it's a B2B Thing' over on LinkedIn with Stacey Meadwell and Ayo Abbas where, along with special guest Susie Lober, they talked all about repurposing content. So I thought I would re-release this episode all about why I think long-form content is your best friend right now and why it can help hugely with repurposing, and also tell you where you can catch up on it's a B2B Comms Thing podcast too.

I am going to cover today;

• What long-form content is
• How it helps you gain authority

We do It's a B2B Comms Thing live on the first Friday of every month, over on LinkedIn, then you can watch the podcast afterwards. Just follow me on LinkedIn to get a notification and sign up to watch the next one on 1st March.

Let's dive in!

Links mentioned in this episode:

Watch the B2B Comms Thing Podcast

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