Allison and Carrie Chambers, a data-driven marketing strategist with over 15 years of experience in higher education, explore how to use historical data and strategic foresight to define actionable and achievable goals for enrollment marketing. Carrie shares practical examples, explains the dangers of relying too heavily on averages and percentages, and provides actionable tips for fostering collaboration across campus offices to access and utilize data effectively.

1. Define SMART goals that align with institutional priorities while inspiring and engaging teams.
2. Utilize historical data to uncover surprising trends and shift strategies.
3. Collaborate with campus partners to access and use data effectively without breaching privacy.
4. Avoid common pitfalls with averages and percentages in analyzing trends and presenting reports.

Track campaign performance using date-based data and overlaying initiatives for actionable insights.

Guest Name: Carrie Chambers, Associate Director of Marketing and Communication, Miami University

Guest Social: https://www.linkedin.com/in/carrieschererchambers/

Guest Bio: Carrie Chambers is a data-driven marketing strategist with over 15 years of experience in higher education. Her analytical approach has led to the successful implementation of a differentiated brand launch, innovative online learning programs, and recruitment strategies. She combines her analytical skills with a collaborative leadership style to develop and execute data-informed marketing initiatives that yield measurable results.  Based in Miamisburg, Ohio, Carrie balances her passion for data-driven decision-making with family life and personal interests in cooking, audiobooks, and reality TV.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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