Send us a text

As makers, we often start with a vision of success that's more fantasy than strategic roadmap—believing that if we just work harder at making our beautiful pieces, it will somehow lead to a sustainable business. But what if the path to actually thriving as a creative is in repeatedly narrowing your focus, rather than doing more and more? What if doing less is actually what allows you to find that magical venn diagram intersection of what you love and a specific audience who desperately wants it?

Will Donovan's journey from nearly abandoning ceramics to building a six-figure fantasy-themed pottery business reveals how iterating toward a precise target audience—rather than trying to please everyone—can transform both your creative satisfaction and your bottom line. But don’t be fooled! The need to evolve your definition of success, even when it means letting go of traditional expectations (or some of the hands-on making) is no easy process. As always, it all comes down to your unique definition of not only what success looks like, but also what type of life you actually want to live.

In this episode: Will's work @donovanpottery

-----

Find Community member Alisha @alishahagenart

Interested in joining Alisha inside of The Community? Learn more about the perks of membership and sign up at: makersplaybook.com/community

-----

Applications are now open to Naomi Clement's "Finding Your Voice" mentorship program!  This mentorship is all about the why behind your work.  It's a five month virtual program designed specifically for makers like you who are ready to explore new creative directions and dig deeper into their work. Click here to learn more!

Love this podcast? Support an episode! Click here to learn more.

Follow The Maker's Playbook on Instagram @themakersplaybook

Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com