Steven Bartlett inspires this week's podcast. And it's all about personal PR. This phrase resonated with me, so I wanted to share my thoughts with you on this subject.

You can have the best communication strategy, but you reach no one with your message if no one is listening.

I learned the hard way. I was young, ambitious, and didn't have many great role models when I started work. Women role models were dominant boardroom archetypes, or I had male role models. I realised that I needed to create an excellent profile to get on in life. But building credibility in your job is hard.

If you work in-house, you need credibility to be heard to get your point across in meetings. If you are running a small business, you also need to do these two things. Personal credibility is the difference between getting referred for work or not as a freelance consultant. So these are hugely overlooked components of creating an effective strategy for your business.

I decided for me this podcast has three parts;

• Staff as your biggest ambassadors
• Building personal credibility
• How credibility can help you build external brand ambassadors

Let's dive in!

Links mentioned in the episode today;

Steven Barlett's LinkedIn post

HR Director article / research

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