On World Book Day I thought I'd focus on how business books can be a rich source of content worth investing in. Books have the ability to captivate our imagination. They can transport us to another place and time. They can change our view on something entirely. This is why so many authors turn to books as a way of conveying their message.

World Book Day was created by Unesco in April 1995 as a worldwide celebration of books and reading. It's marked in more than 100 countries around the globe.

The day aims to promote reading for pleasure while offering "every child and young person the opportunity to have a book of their own.

But as well as children reading and enjoying reading, over the years, books have been used by businesses and organizations as a means of storytelling. The advantages of using books as part of a content strategy are numerous.

So today I cover my own personal reflections and share 3 ways I have used business books for my business, my personal PR and my clients.

So let's dive in!

Links in this episode

About World Book Day

Shaping Future Places case study

Shaping Future Places initiative

Promoting Property and Insight

How to use Audio in your B2B Strategy

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