In this episode, Allison sits down with Dr. Joe Sallustio, Vice President of Industry Engagement at Ellucian, host of The EdUp Experience Podcast, and co-author of Commencement: The Beginning of a New Era in Higher Education. Joe shares his insights from interviewing hundreds of higher ed leaders and discusses how enrollment marketers can drive institutional success by embracing differentiation, leveraging creativity, and using AI to strengthen human connections. Together, they explore the challenges and opportunities in the ever-changing higher ed landscape.

Key “How Tos” You’ll Hear in This Episode:

• Differentiate Your Institution: Why focusing on what your school does best—and knowing what not to do—is key to standing out.
• Leverage Enrollment Teams: Use insights from front-line enrollment and admissions professionals to shape strategy and improve outcomes.
• Adapt to Modern Learning: Explore innovations like 90-credit bachelor's programs and competency-based education to meet evolving student needs.
• Make the Case for Marketing Investment: How to convince institutional leaders to treat marketing as an investment, not an expense.

Balance AI with Creativity: Use AI to improve efficiency, but lean on human creativity to make meaningful, empathetic student connections.

Guest Name: Dr. Joe Sallustio, host, The EdUp Podcast

Guest Social: https://www.linkedin.com/in/joesallustio/

Guest Bio: Dr. Joe Sallustio stands out as a leading expert and influential voice in the world of higher education. His unique blend of experience across operations, finance, and academics positions him as a rare breed of executive with leadership acumen in diverse functional areas. Across his impressive 20+ year career, Joe has led teams in every critical aspect of university operation, from non-profit institutions to for-profit colleges. This comprehensive understanding makes him invaluable for scaling and operating businesses and institutions effectively in the 21st century. Currently, Joe is the Vice President of Industry Engagement for the industry-leading educational technology company, Ellucian.  Additionally, he co-founded and hosts "The EdUp Experience Podcast," America's leading platform for higher education insights, featuring interviews with prominent global leaders. His influence and expertise further extend to his role as a sought-after keynote speaker, moderator, and facilitator. Joe is also the co-author of the best-selling book "Commencement: The Beginning of a New Era in Higher Education," a trusted resource guiding thousands of staff and faculty worldwide.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

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