How can higher education enrollment marketers collect student data in a way that builds trust and drives engagement? Progressive profiling — the practice of gathering information over time rather than all at once — might be the answer.

In this episode, James Cox, Salesforce Administrator, and Kelsey Smith, Marketing Cloud Administrator, at Purdue University’s Mitch Daniels School of Business, share how their team has transformed the way they collect and use student data. They discuss the importance of clean data, dynamic personalization in marketing automation, and how institutions can move beyond clunky RFI forms.

If you want to optimize your student outreach without overwhelming prospects, this episode is for you.

Join us as we discuss: 

• [2:37] The long-term benefits of progressive profiling for potential students
• [12:35] How Purdue is leveraging their data for dynamic content
• [17:55] Navigating the fine line between personalization and invasiveness 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register