Trade shows are not just about turning up and networking, they are an essential part of any B2B strategy. There are so many touchpoints where you can have a 'moment' at trade shows, however big or small. So today I cover how to create the right strategy for you.

Why? Because we are all time-poor, so as marketing and comms pros and business leaders we need to make sure that the time spent away from 'the office' is worthwhile.

If you're hosting a stand and/or speaking or both, this is true.

This was the subject of the latest It's B2B Comms Thing Live over on LinkedIn - so I also cover some of my co-hosts' insights as well Ayo Abbas and Stacey Meadwell. You can watch the replay of that podcast HERE

I will cover;

• What actions should you take now before your trade show?
• What's the most important activities to prioritise during the event itself?
• Mopping-up – most important tasks post-event

Let's dive in!

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