Hey Hey Ya'll! Welcome to the new podcast! In this first episode of the newly rebranded "Data over Drama" podcast, I’m pulling back the curtain on my journey from resisting to fully embracing data as my bread and butter offer.

Here’s what you’ll hear:

- I introduce the new name and direction of the podcast, focusing on using data to drive smart marketing and launch decisions.

- I dive into my background at Gap and Banana Republic, where I worked in corporate marketing. Spoiler: I wasn’t always a fan of the data side of things.

- I share a turning point at a launch mastermind event when my data expertise unexpectedly became the star of the show.

- Despite positive feedback and client success, I initially resisted the idea of offering data-focused services. (Yep, I was that stubborn.)

- I walk you through how I eventually came to embrace my unique value in data-driven marketing over a 10-month journey.

- You’ll hear how this shift led to explosive growth in speaking engagements, podcast spots, and media features.

What you’ll take away:

- Why it’s crucial to listen to what the market is telling you—even when it’s not what you want to hear.

- How data can unlock hidden opportunities in your business.

- The power of owning your unique perspective in a crowded market.

Our Services: see here

Marketing Membership: Sign your next 5-10 clients through content.

Launch Consulting: Double your last launch with data

Content Retainer: Hire us to write or design your content.