Justin Miller breaks down how to combine Every Door Direct Mail (EDDM) and new mover campaigns into a layered "direct mail farm" for local businesses. Use EDDM for broad awareness and targeted new mover mail for conversion to maximize response.

The episode outlines a simple, three-month approach: monthly EDDM to nearby routes plus a welcome package and follow-up for new movers in those same areas, creating timely, repeated touchpoints that boost ROI.