It's Obvious

Ep 68. What to Do When Your Elaborate Launch Doesn't Pay Off


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Hey everyone! Welcome back to the Data Over Drama Podcast.

Today's Topic: Launch Extravaganzas and the Power of Data

In this episode, we're tackling one of the most common mistakes in product launches: the over-the-top, creative extravaganza that might be doing more harm than good. We'll explore why simplicity and data-driven decisions often yield better results than elaborate launch schemes.

Key Takeaways:

1. The Problem with Launch Extravaganzas

- Why being overly creative in launches can be detrimental

- The hidden costs of elaborate launches

- How these extravaganzas often fail to meet sales goals

2. The Importance of Data in Launches

- Why you don't need to reinvent the wheel every time

- How data can simplify and refine your launch process

- The type of data that really matters (hint: it's more than just surveys and DMs)

3. Lessons from Corporate Launches

- Insights from billion-dollar company launch strategies

- Why small, data-informed tweaks often drive the biggest revenue

- The power of refining rather than reinventing


4. What to Do When Your Creative Launch Fails

- The importance of gathering and analyzing the right data

- How to use data to refine your process for future launches


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...more
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It's ObviousBy Kierra Conover

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