How She Does It

EP 69: Angie Hicks, The Introvert Entrepreneur

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Selling subscriptions door-to-door. It was difficult work and a worst-case scenario for Angie Hicks, a self-proclaimed introvert. Straight out of college, Hicks went to work with a former boss from an internship to help launch a new business. The idea: create a resource of home repair and renovation service providers curated by customers, along with reviews.   They called it Angie’s List.  

Now, 30 years later, the company known today as Angi is a billion-dollar brand. Angie Hicks built the foundation of the company, signing customers up one at a time and creating her famous list of service providers from scratch.  Since then, she’s had a front row seat as the company has evolved from a subscription-based newsletter to an online platform that has helped 150 million people maintain, repair, and resonate their homes, as well as supported the growth of hundreds of thousands of small local businesses.  

💬 In this episode, we explore:

  • Angie’s advice for hiring the right pro to do work in your home and avoid having your project turn into a nightmare
    • How Angie managed angry service providers who would call and yell at her after a poor review
      • The quality that she thinks makes her a great businessperson, despite her inclination toward being an introvert 
        • Why every week she makes time to speak directly with customers and service providers
          • Her experience going to Harvard Business School, and why she chose to return to Angie’s List once she finished 
            • The reason her husband opted to be a stay-at-home dad with their two kids, and how that impacted Angie’s approach to her career  

              • 🔗 Check out Angi.com

              📸 Follow @Angi on Instagram 

              📸 Follow Angie Hicks on Instagram 

              📸 Follow Angie Hicks on LinkedIn


              💻Watch episodes on HOW SHE DOES IT on our YouTube Page

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              How She Does ItBy Karen Finerman
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