“It’s not just a dress, it’s how you make your client feel.” A mini-master class on creative entrepreneurship by top fashion designer Rajo Laurel sharing his design, business, and life wisdom applicable to any industry. His father forbade him from pursuing his dream of becoming a couturier, but this initial obstacle only fueled Rajo’s fire and drive to succeed. What started out as a one-seamstress operation in his grandmother’s basement three decades ago is now a fashion empire with 500 workers and whose latest milestone is a House of Laurel creation landing on the cover of Vogue Philippines. Plus, intel on how to work with your family, overcoming controversy, and the hashtag he lives by and that has guided him throughout his life.