Webinars and live events allow you to make a personal connection with your audience. Whether you're trying to reach existing customers about a product or service or build up your brand awareness, these online platforms can be a great way to get your message in front of the right people.

Live webinars and events allow you to speak directly to people and respond to their questions. This format provides the opportunity to build a personal connection with an audience, which is vital in today's age of impersonal marketing.

Today I share how to utilise this for your B2B content, talk a bit about my experience of LinkedIn Lives as a platform for doing this in B2B, and look at some of how you can use pre-recorded content.

Let's dive in!

Links mentioned in today's episode:

How to reach your audience online with Hybrid events 'Deep Dive'

It's A B2B Comms Thing youtube channel

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