In this birthday edition, Justin Miller and Kevin Walker discuss the flood of birthday promotions they receive — from Starbucks’ free drink to pizza deals, movie popcorn and app push messages — and which offers actually win customers.

They cover channels (email, text, push, direct mail), best practices for sending birthday touches, examples of effective promos, and why collecting birthdays is a simple, high-impact marketing move. The episode ends with a mention of a hands-on direct mail workshop for businesses.