This has been such a popular episode I just had to re-share it with you this week!

You might have already had a bit of PR success.

Perhaps you wrote a post which got a lot of engagement on LinkedIn, or an article on your blog which brought traffic into your website. You might even have got some press coverage. But when the chatter died down, you might have been left wondering what to do next?

One press release will give you that kudos in the moment, but it won't support or grow a business over time.

A programme of activity really is the best way forward if you're starting out. You want this to support a particular business goal otherwise it can be a little bit scattergun and have mixed results. What does success look like for you and how would the activity you are planning support it?

I'm going to walk you through today how to start using public relations in your business, so you create content which makes the right impact.

Let's dive in!

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