How do you triple your lead generation while cutting costs in half? In this episode, Jeff Holeman from the University of Florida’s Warrington College of Business reveals how his team transformed their paid lead generation strategy — leading to a 300% increase in leads and a 50% drop in costs. Jeff also shares insights on balancing automation with human oversight and building an effective lead engagement scoring model to help admissions teams focus on the best candidates.

Discover how leveraging first-party data, AI-driven ad platforms, and behavior-based targeting helped them move beyond outdated demographic models to find the right prospects faster.

Join us as we discuss: 

• [3:51] The transition from lookalike audiences to behavior-based targeting
• [11:22] Why you still need humans to fact-check your AI tools’ outputs
• [16:58] How to implement lead scoring to help admissions focus on the best candidates

Check out these resources we mentioned during the podcast:

• Google  Demand Generation
• Google Performance Max
•  Salesforce 
• Slate

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

Guest Name: Jeff Holeman, CMO/Marketing and Brand Director, University of Florida - Warrington College of Business

Guest Social: https://www.linkedin.com/in/jeffsholeman/

Guest Bio: Jeff Holeman leads marketing at the University of Florida’s Warrington College of Business, where his focus is strengthening the brand among the college’s 8,600 students and 95,000 alumni, while also building an enrollment pipeline for the college’s portfolio of academic programs. Jeff has more than 25 years of experience and previously led marketing, communications or enrollment at the University of California, Berkeley, Arizona State University, Keene State College, and the University of Rochester, as well as several healthcare systems serving Arizona, Colorado, California, Nevada, Wyoming, and Nebraska. 

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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