Using the media is a great way to get your message across. Press releases are one of the most common ways to do this.

They're an excellent way to get your news out to journalists quickly and easily. They're also a great way to provide journalists with information about your company, product or service quickly and easily. This makes the

Press releases are, however, just one tool in the media toolkit. Today I share seven ways you can utilise the media as part of your strategy and some of my personal experiences of using them too.

Let's dive in!

Links mentioned in this episode:

Every picture tells a story

Using newsjacking successfully

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