The Application with Allison Turcio

Ep. 73: A 370% Increase in RFIs: Inside a Program Page Redesign That Worked


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Your website isn’t just a digital brochure. It’s your most powerful marketing asset. In this episode, Brittney Miller (Director of Communications and Marketing) and Britt Heppler (Digital Media Specialist) from Angelo State University join Allison to share how they turned underperforming academic program pages into high-converting recruitment tools. They break down the strategy, collaboration, and SEO tactics that led to a 370% increase in RFI submissions. We also explore how they used data, internal buy-in, and smart design to create a better experience for both students and parents. 

Join us as we discuss:

  • [1:53] Why program pages are more than just content
  • [8:51] How to gain buy-in and merge faculty insight with SEO strategy
  • [14:47] What metrics to track for maximum success

Check out these resources we mentioned during the podcast:

  • BrightEdge
  • ChatGPT
  • EduWeb Summit

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

Guest Name: 


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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

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The Application with Allison TurcioBy Allison Turcio

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