Justin and Kevin explore how Black Friday has moved from in-store chaos to an overcrowded digital inbox and explain why small service businesses should use simple, timely direct-mail promos—like oversized postcards or gift-style envelopes—to stand out and drive purchases.

They offer practical tips: target existing leads, keep the offer short and urgent, use multiple calls-to-action (QR, landing page, phone), and act quickly to mail in time for the Black Friday window.