The telecom industry agrees that the future of 5G and enterprise telco lies in monetizing network APIs. But communications platform-as-a-service (CPaaS) company Twilio has been eating telco’s lunch by not only capturing messaging revenue, but also dominating enterprise IT departments. 

For this episode, I’m sharing my recent TelecomTV talk about how telcos can beat Twilio and take back what’s theirs. I share a three-step plan for regaining a strategic position within enterprise IT departments, and give a sneak peek at a new Totogi CPaaS product that can help. 

Click play to hear: 

• What’s happened to telcos’ Application-to-Person (A2P) APIs market share over the last decade [03:51];
• The big difference Twilio-compatible APIs could make [05:35];
• How telcos can use owner economics to undercut Twilio pricing [06:38];
• How Totogi’s latest product, Whoosh!, can help [07:45]; and
• Why telcos need to start now [09:26].

Links and Resources

• Check out the video version of my talk, released as part of TelecomTV’s Cloud Native Telco Summit. You know how much I rock a video talk!
• Learn more about the awesome power of Whoosh!
• Twilio has been running circles around telco. Read about why it happened in my monster blog, Telco execs: Are you jealous of Twilio?
• Read about the activist fight over at Twilio in The Information (subscription) and Reuters.
• Check out Twilio’s Investor Day 2022 deck - tons of great information in this resource.
• Come meet the Totogi team at TM Forum’s DTW - Ignite in Copenhagen on September 19 - 21. Grab a delicious coffee at the Totogi Supercharged Cafe (plus, we’re donating to Unconnected.org for every cup served), and stop by our stand for a Whoosh! demo.
• We’re partying in Copenhagen! Don’t miss our launch party on September 19 – DM me on X or LinkedIn for details and an invite.
• Why all of the sudden interest in Twilio? Learn more about TelcoDR’s purchase of CPaaS company, Kandy.
• View the transcript for this episode.
• Did you catch my Mickey Mouse hands at the end of the video? It’s so I can slap Twilio around on behalf of telco. I’m thinking of taking the hands to Copenhagen and wearing them at the conference. Want a pair of your own? Buy them here

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The Telco in 20 podcast won a 2022 Platinum MarComm Award, a 2022 Gold Hermes Award, and was recognized as a Forrester Top 100 Channel Podcast and Feedspot Top 10 Telecom Podcast.  If you enjoy the podcast, would you leave us a short review? It takes you seconds to do in your app and it really makes a difference in helping to convince hard-to-get guests. And I love reading your feedback and reviews!

Podcast Credits

• Executive Producer and Host: Danielle Royston, TelcoDR
• Senior Producer: Lindsay Grubb, TillCo Media
• Editor/Marketing: Alisa Jenkins, Springboard Marketing
• Editing: Andrew Condell
• Associate Producer: Kriselda Dionisio
• Music: Dyami Wilson

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