In this week's episode of Start Scale Succeed Nicole is joined by Joanna K, founder of JK Creative Company, which is a branding, marketing and digital company that helps you with your business. Joanna is here to give you advice on branding, creating a brand, and re-branding. 

KEY TAKEAWAYS

• When it comes to branding Joanna likes to take a big picture approach and work backwards to reverse engineer the brand. She asks her clients where they want to be in 5 or 10 years and keeps that goal in mind when branding. 
• Questions you need to ask yourself are, what are your goals? How big do you want to take it? What problem does this solve and how are you helping people? That last question should always be linked back into your marketing. w
• When you’re deciding on a name for your brand you need to remember to consider how it will look on packaging. The same goes for the logo too. A long name or something that's more than three words is just going to be a bit of a nightmare later down the line when you’re trying to fit it on the logo. 
• You want your brand name to explain what you do, but don't go so niched that you've then not allowed yourself the room to expand it further in your marketing. Hint at what you do but don’t constrain yourself into just being one thing and one thing only.
• When naming your brand make sure it's not trademarked already, which you can check on Gov.uk. Find out if the domain name is available and are the social media handles available.

BEST MOMENTS

‘There’s no point startin small if your goals are massive’ 

‘That gap that you've highlighted is probably what makes you unique’

‘Shorter names are more memorable’

EPISODE RESOURCES

JK Creative Company

Joanna | Brand Design Studio (@jkcreativecompany) • Instagram photos and videos

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD 

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