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In this episode of Straight Up With Steph, I sit down with Gary Bird, founder and CEO of SMC National, to talk all things marketing in dentistry. 

Gary shares eye-opening insights on where dental practices lose potential patients, how to track what’s actually working, and all about AI being used in marketing.

We cover:

• The #1 marketing metric most practices ignore (and how it’s costing you new patients)
• Why 35% of dental calls go unanswered — and what that means for your ROI
• The real difference between good marketing and good operations
• The truth about AI marketing, social media, and the future of practice growth

Gary’s candid takes will make you rethink how your front desk, systems, and social strategy all connect to practice profitability.

About Gary

Connect with Gary:

https://www.facebook.com/smcnationalinc 

https://www.instagram.com/smcnational/ https://www.youtube.com/user/SMCNational/videos

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To watch on YouTube, click here

Disclaimer: The opinions expressed by guests on this podcast are their own and do not necessarily reflect the views of Polished Posture. The information shared in this podcast is for educational and entertainment purposes only and should not be considered medical advice. Always consult a qualified healthcare professional for any health concerns or before making significant lifestyle changes.  

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