This is a VERY exciting time as the UK Census is published in earnest this week, which means up to date baseline data on the UK's population and habits over the last ten years.

Creating campaigns with insights and data at their heart can really help left-brain thinkers get behind a campaign, so internal sponsors, for example, it also means, more importantly, that your campaign is more likely to hit the mark with your audience. One of my passions is data and insight. And the Census is about as interesting as it gets! It is a treasure trove of information about the nation's population and can be used in many ways. The Census is the most extensive survey globally, in fact, carried out across many countries every ten years. Importantly, this data also helps to better understand the demographics of the population, which is critical for marketing and communication purposes. And, it informs how we can talk to our audience better based on their habits and demographics. Today you will learn; what demographic data is, why it's useful in campaigns and where to start.

Let's dive in!

Links mentioned in this episode:

The UK Census release schedule

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