Bill from PetLiquids.com is preparing for an upcoming Kickstarter campaign and he's working on fine tuning his Facebook video ads. He submitted a question on how to get better results from his advertising efforts.

I broke down a few elements of a successful advertisement, along with where your advertisement might fail.

You're about to learn how to improve your conversions rate, click through percentage, and the number of visitors that buy your product or pledge to your crowdfunding campaign. Hope it helps!