Using owned content, such as blogging, is a powerful tool for generating awareness about your business. It's also an effective way to build a brand, generate traffic, and position yourself as an industry expert.

In addition, as you think about how you want to build your brand, you should also consider how you want to build your audience, and whilst there are a number of different ways to reach potential customers, one of the best ways is to provide them with content they can't get anywhere else. This helps to build the 'know, like, trust factor.

But I think owned content is underused and undervalued by B2B businesses.

So today's episode explores why owned content is a must for your PR plans and an introduction to something called the PESO model for using content.

Let's dive in.

Links mentioned in this episode:

https://spinsucks.com/communication/peso-model-breakdown/

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