When innovative new tech comes along, established software vendors face a balancing act between maintaining existing solutions for current customers and adopting disruptive new tools to stay competitive. For this episode, I talk with Bruce McClelland, President and CEO of Ribbon Communications, about his billion-dollar company’s efforts to juggle both priorities, its adoption of cloud-native software, and what it sees happening with telcos’ public cloud deployments. Listen now to hear:

• The mix of hardware and software in the business [04:26];
• Where Ribbon sees demand for the public cloud in telco and what’s driving it [08:17];
• Why the company chooses to remain cloud-agnostic [10:56]; and 
• Bruce’s thoughts on network workloads running in public clouds [14:23]. 

Links and Resources

• Learn more about Ribbon Communications. 
• Grab a copy of the 1997 best-selling business book, The Innovator’s Dilemma, by  Clayton M. Christensen 
• Bruce and I are fans of the fast-food chain Chick-fil-A. Check out comedian Tim Hawkins’ hysterical take on The Beatles’ classic song, Yesterday, which pays homage to the restaurant, sweet tea, and waffle fries. 
• Let’s meet up at AWS re:Invent in Las Vegas on November 27 – December 1. I’ll be hosting a fantastic hospitality lounge with great food and drinks (and even a sommelier!) and zipping around the HyperLoop in a Tesla. If you don’t know what I’m talking about, check out this video. 
• You can find the transcript for this episode here.

Wanna talk public cloud? Telco execs, set up a meeting with our team to learn how to tap the immense business value it can bring.

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This week’s guest

About Bruce McClelland

Bruce McClelland is CEO and President of Ribbon Communications (Nasdaq: RBBN), a global communications and network solutions provider to service providers, enterprises, and critical infrastructure sectors. Bruce is a technical business leader with a proven history of developing and growing sustainable, profitable businesses through technology and business cycles. Before joining Ribbon, Bruce was CEO at ARRIS and led its sale to CommScope, where he served as COO. During his tenure at ARRIS, Bruce held multiple leadership positions and had a key role in the successful acquisition and integration of multiple companies including Ruckus, Pace and the Motorola Home Business. Bruce began his career at Bell Northern Research and held several leadership roles at Nortel. He has served on the boards of ARRIS and Benu Networks, and actively supports the Georgia Cystic Fibrosis chapter. Bruce holds a BS in Electrical Engineering (Great Distinction) from the University of Saskatchewan, Saskatoon, Canada.

Podcast Credits

• Executive Producer and Host: Danielle Royston, TelcoDR
• Senior Producer: Lindsay Grubb, TillCo Media
• Editor/Marketing: Alisa Jenkins, Springboard Marketing
• Editing: Andrew Condell
• Associate Producer: Kriselda Dionisio
• Music: Dyami Wilson

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