Dan Fleetwood sits down with Josh LaMar, CEO and Co-Founder of Amplinate, to discuss how understanding your customers can exponentially grow your business. From his early days at Microsoft to starting Amplinate, Josh shares how applying customer insights through UX research has led to transformative business decisions. They dive into the importance of asking the right questions, listening to customers, and the role of AI in shaping the future of market research. 

Guest:

Josh LaMar – CEO and Co-Founder of Amplinate. With over 20 years of experience in UX and research, Josh has worked with industry giants like Microsoft and has a deep passion for transforming how businesses connect with their customers. Through Amplinate, Josh focuses on blending behavioral insights into research to help brands grow.

Topics and timestamps:

[00:00] Intro 

[00:34] Josh LaMar’s background and journey to founding Amplinate 

[01:38] The Preeminence Unbound framework 

[03:48] The importance of understanding customers to grow your business

[06:14] The role of research in connecting business strategy with customer needs 

[08:07] The relationship between AI and research

[09:58] Cross-cultural UX research and why it’s essential for global business strategies 

[13:39] How small tweaks to your product can drive significant business results

[15:08] Josh LaMar and Jay Abraham's upcoming book 

[17:37] Practical advice for entrepreneurs to innovate and grow their business 

[20:53] The power of customer conversations over surveys 

[23:55] Building better relationships in order to get better results

[26:58] Tips to create a customer-led, research-driven business 

[28:48] Book recommendations and influential people in the UX and business world

[31:10] Connect with Josh LaMar 

[31:36] Outro

Useful links:

Josh LaMar on LinkedIn: https://www.linkedin.com/in/joshlamar/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

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