In this episode Josh Phegan & David Choi interview Josh Symons of MRI Software. Josh's focus is on sales and property management, the lack of alignment between departments and teams, and the challenges of integration. He explains big data and exhaust data, servicing landlords as 4-dimensional customers, why PM needs automation and specialisation, the relationship between tech and PM, weaknesses the pandemic exposed, better ways to show properties, and how sales has already been using new technologies successfully.