Sign up to save your podcasts
Or
Share Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
In this episode of WFA's Better Marketing Pod, David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6
View all episodes
By World Federation of Advertisers (WFA)In this episode of WFA's Better Marketing Pod, David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6
More shows like WFA's Better Marketing Pod with David Wheldon
View all
Pivot
8,889 Listeners
The Daily
111,155 Listeners
The Diary Of A CEO with Steven Bartlett
6,568 Listeners
Uncensored CMO
35 Listeners
On Strategy Showcase
43 Listeners
The Prof G Pod with Scott Galloway
5,221 Listeners
The Ezra Klein Show
15,191 Listeners
The WARC Podcast
10 Listeners
The Rest Is Politics
3,288 Listeners
In Good Company with Nicolai Tangen
173 Listeners
Prof G Markets
906 Listeners