In this episode of WFA's <a href='https://wfanet.org/leadership/better-marketing-pod-with-david-wheldon'>Better Marketing Pod</a>, David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes.

In this episode of WFA's Better Marketing Pod, David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes.

In this episode of WFA's <a href="https://wfanet.org/leadership/better-marketing-pod-with-david-wheldon" rel="noopener noreferrer">Better Marketing Pod</a>, David speaks with Lisa McKnight, SVP and Global Head of Barbie &amp; Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes.

Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight

Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.

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Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.

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Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight

Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight

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