Campus social media is at its best when it feels alive. It should feel like walking the quad, chatting with students, and catching those unexpected moments that make a place unforgettable. In this episode, we talk with Eve Gaciarz, Associate Director of Social Media at Yale School of Management, and Kayla Ooms, Digital and Social Media Specialist at Purdue University Northwest, about keeping feeds fresh, authentic, and impossible to scroll past. From pumpkin toss competitions to students in ghost costumes roaming the quad, Kayla and Eve share stories that prove authenticity draws people in.

Join us as we discuss:

• [3:51] What authenticity looks like in higher ed social media
• [10:04] How to balance raw, unfiltered content with institutional messaging
• [18:00] How to align social media with admissions and enrollment goals

Check out these resources we mentioned during the podcast:

• EduWeb Summit

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

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The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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