When a prospective student lands on your website, what do they really want to find? It might not be what you think. In this episode, Grant De Roo, Founder and Principal at ADV Market Research & Consulting and Jarrett Smith, Senior VP of Strategy at Echo Delta share results from surveying over 1,000 prospective students about the top tasks students want to accomplish online. From cost clarity to course descriptions, modality, and career outcomes, the data challenges some common higher ed marketing assumptions and reveals a handful of universal priorities you can focus on to improve the student experience.

Join us as we discuss: 

• [1:45] The surprising consistency across student segments
• [10:04] What students want on academic program pages
• [20:26] Gaps between higher ed professionals’ assumptions and student needs

Check out these resources we mentioned during the podcast:

• Siena University - Affordability and Aid
• Siena University - Merit Scholarship calculator
• Grant and Jarrett’s research

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

Guest Names: 
Grant De Roo, Founder and Principal, ADV Market Research
Jarrett Smith, Senior Vice President of Strategy, Echo Delta

Guest Socials:
Grant De Roo - https://www.linkedin.com/in/grant-de-roo-26062043/
Jarrett Smith - https://www.linkedin.com/in/smithjarrett/

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

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