My guests today are Stephen Martin and Joseph Marks.

Stephen Martin, the CEO of the consulting and training company Influence at Work, works with companies around the world. He is the co-author of Yes! 50 Secrets from the Science of Persuasion, which has sold over a million copies internationally and been translated into 26 languages. Steve's work has been featured in broadcast and print media across the world, including BBC TV and Radio, MSNBC, The New York Times, Wall Street Journal, Wired, The London Times, Sunday Telegraph, and the Guardian.

Joseph Marks is an associate consultant with Influence at Work and a doctoral candidate working jointly at Massachusetts Institute of Technology and University College London. His research and studies have been published in both academic journals and The New York Times, Bloomberg and the Harvard Business Review.

The topic is their book Messengers: Who We Listen To, Who We Don't, and Why.

In this episode of Trend Following Radio we discuss:

• They explain how in our uncertain and ambiguous world, the messenger is increasingly the message. We frequently fail, they argue, to separate the idea being communicated from the person conveying it, explaining why the status or connectedness of the messenger has become more important than the message itself.

Jump in!

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I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

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