In this episode of The Application, Allison sits down with Jennifer Lonchar, Co-founder of AmbioEdu, to demystify performance TV. Jennifer explains how this new approach to streaming ads moves beyond brand awareness to become a measurable, personalized, and highly effective tool for driving enrollment outcomes. She shares actionable insights on how to use hyper-specific targeting, from high schools and community colleges to specific demographics and income levels, to reach prospective students and their families where they're most engaged. Learn how to leverage AI to optimize campaigns, measure true impact beyond vanity metrics, and create powerful creative that tells a story instead of just screaming stats.

Join us as we discuss: 

• [2:03] What differentiates performance TV and why streaming ads are still an untapped goldmine
• [11:15] Real examples of performance TV moving the needle for smaller schools
• [16:03] How AI is optimizing personalization opportunities and audience segmentation

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

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