My guest today is Stefan Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School. Thomke's research is focused on the process, economics, and management of experimentation and testing in the context of innovation management. Thomke's highly cited research has been published as research articles, case studies and notes extensively in books and leading journals such as California Management Review, Harvard Business Review, Journal of Product Innovation Management, Management Science, Organization Science, Research Policy, Sloan Management Review, Strategic Management Journal and Scientific American.

The topic is his book Experimentation Works: The Surprising Power of Business Experiments.

In this episode of Trend Following Radio we discuss:

• Experimentation Works
• Overcoming Cultural Issues
• Brainstorming
• Think Outside the Box
• High Velocity

Jump in!

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I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

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