The Application with Allison Turcio

Ep. 85: From “Apply Now” to “I Belong Here”: Personalization That Wins Students


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What if your university’s marketing felt as irresistible as a Spotify playlist? That’s exactly what Lauran Hundshamer, VP of Enrollment and Marketing at St. Catherine University, is building. Instead of relying on tired “apply now” email blasts, her team is delivering personalized portals, layered communications, and behavior-driven outreach that moves students to act. The payoff is clear: campus visits are soaring, engagement is climbing, and enrollment is growing across every program. Tune in to discover the playbook for making personalization a reality on your campus.

Join us as we discuss:

  • [4:23] Portals and what an individualized student experience looks like
  • [11:00] Steps to move from spray-and-pray to individualized outreach
  • [21:20] AI tools and surveys that deepen personalization

Check out these resources we mentioned during the podcast:

  • Loper

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.


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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.


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The Application with Allison TurcioBy Allison Turcio

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