Welcome to the 2022 summer hacks series Part Two! These are really short 'food for thought', bite-sized episodes, so you can dive in when you have a moment.

I decided to focus on planning tips over the summer. Why? Because when people think about comms planning, they often focus on what they are going to say - you have a great product or service and you want to tell people about it. Focusing on the message seems the logical first step, but before you start typing, let alone promoting your offer, there are some vital actions you need to take.

The summer hacks is an overview of the 7 steps to effective comms planning. I use this process with all my clients, whether it's a brand new product or we're marketing a built environment project.

Part two is about implementation, review, and evaluation. This is the second episode of Part Two and is all about tracking and reviewing how well you're doing.

One of the top three things people ask me is how you measure the effectiveness of your communication activity. My answer is that, without knowing what your current marketing and communications activities are and how they are performing, it's impossible to know where to focus your energy and resources.

Let's dive in

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