Today, host Nicole is joined by Nicole Giordano, founder of StartUp FASHION, an online community and business resource helping independent startup fashion designers around the world to take action, make progress, and reach their entrepreneurial goals. Nicole Giordano is on Start Scale Succeed this week to talk all about your pre-launch content strategy.  

KEY TAKEAWAYS

• One of Nicole Giordano’s top tips for your pre-launch strategy is to embrace the idea that you have to start the marketing process way before you have anything to sell. She sees people with their heads down in product development and then wondering why their launch failed. 
• Any content strategy has to begin with a very clear understanding of your ideal customer. Really zoom in on the word ‘ideal’ because this is where you decide who to serve with your product and who your content should be greed towards. 
• Get clear on your pre-launch goals and develop content specifically for achieving those goals. The three goals Nicole develops with her clients are racing people, converting people, and finally nurturing people. 
• One of the most effective ways Nicole has seen recently of business owners actually getting potential customers to sign up to their mailing list pre-launch is to create a quiz. Make sure the title is clear and that you’re actually making a quiz that they care about. 
• Ask yourself these questions about your ideal customer and then use that information to make content for them. What do they value, how do they spend their time, what do they care about, etc. 
• Six months before your product launches you should be out there building a community. There is no such thing as too soon and if you’re waiting until 3 months before launch you might have waited too long. 

BEST MOMENTS

‘When you launch they should feel like they know you and you know them’

‘Give them a reason to be on your mailing list’ 

‘Ask yourself what is the brand I’m building’

‘Your superpower in the the pre-launch phase is that you’re not trying to sell them anything’

‘You don’t have to post every day, just bring them on the journey’

EPISODE RESOURCES
https://startupfashion.com/
StartUp FASHION® • Nicole, Fashion Business Coach (@startupfashion) • Instagram photos and videos

ABOUT THE GUEST
Hey, I’m Nicole. I’m the founder of StartUp FASHION. I began this business because I wanted to create a place for designers who cared more about building a business than creating a fashion label. And by that I mean, those designers who have entrepreneurial dreams and the determination to bring them to life.

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

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