Today Nicole is joined by Laura Nolan Horgan, founder of LNH EDIT. This is a bit of a 360 podcast as Nicole chatted with Laura just as she launched her brand in Episode 9, now they catch up 2 years on. They’ll be discussing how the business has grown in that time, Laura’s biggest successes so far, as well as keeping a positive mentality as a business owner. 

KEY TAKEAWAYS

• LNH EDIT is a creative collection of fashion and homeware. Laura believes that every home and every person should surround themselves with little things that make them happy, so that’s why she started LNH EDIT two years ago. 
• Not everyone’s business plan works out exactly as they had hoped for. Laura has had to bring in additional support to fill in the gaps in her skill set earlier than she had planned for. Right now she has brought in someone else to run her Instagram page to get the most out of it. She also brought in help packing orders as it was taking up too much of her time. 
• Laura initially wanted to be an online focused business with occasional pop up stores. In the time since she was last on the podcast she has opened a HQ for LNH EDIT which is the business hub as well as a showroom. This space can be used for easy cost effective pop ups which she also invites other people to be involved with. 
• Laura thinks that setting up the HQ cottage is her biggest achievement so far and can see how much it’s helped her business keep up with orders and having everything under one roof. 
• LNH EDIT launch their seasonal products well in advance, the Christmas items go live before Halloween. This means that the items have longer to sell and Laura is left with less stock left over. 
• Remember that you own your email lists, if the social media you use went out of business tomorrow, you’d lose your connection to your customers. But if you properly grow your email lists you have direct communication to them without a third party being involved. 

BEST MOMENTS

‘We were up until 1am in our kitchen fulfilling orders so we had to bring in help’ 

‘It’s nice being a smaller business because you can pivot when you need to’

‘People want new all the time, I’m always looking to what’s next’

‘Our email marketing is bigger than Instagram now’

EPISODE RESOURCES

www.lnhedit.com

www.instagram.com/lauranolanhorgan

www.instagram.com/lnh_edit

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

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