Is traditional market research on its way out? How will AI change the look and feel of market research as we know it? Today Sidi Lemine, CEO of Jade Kite, joins us to discuss next-gen market research with AI.

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Timestamps:
[00:01:30] Daily AI news
[00:04:00] About Sidi and Jade Kite
[00:05:40] Using AI with traditional market research
[00:10:00] Synthetic respondents in market research
[00:14:02] Can AI be better than humans?
[00:16:27] Ensuring diversity when using Gen AI
[00:19:20] Using AI judiciously in market research
[00:24:00] Advice on using Gen AI

Topics Covered in This Episode:
Primary topic: AI news updates
- Discussion of a chatbot fight between open AI CEO and Google's new language model
- Risks associated with generative AI in business
- A news network's investigation into an AI-generated interview with former President Trump
Primary topic: Traditional market research
- Definition and purpose of traditional market research
- Methods used in traditional market research, such as surveys and focus groups
Primary topic: Introduction of generative AI in market research
- Overview of Jade Kite and its role in market research and AI
- Explanation of how generative AI can enhance market research by analyzing transcripts and providing key insights
Primary topic: Traditional vs. generative AI in market research
- Comparison of traditional methods, where transcripts are manually read, with generative AI's ability to accelerate the analysis process
- Possible advantages of traditional methods in terms of in-depth thinking and expert analysis
Primary topic: Benefits of generative AI in market research
- Faster turnaround time for results and reports
- Ability to analyze a large volume of data and identify key patterns and insights
- Potential for more accurate strategies and decision-making in market research

Keywords:
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