Take our LISTENER SURVEY with a chance to win $100 https://chatgptexperiment.com/listener-survey/ Episode Summary

In this episode of the ChatGPT Experiment, Cary Weston chats with Tom Schwab, the Chief Evangelist Officer of Interview Valet, an agency that helps businesses grow by leveraging podcast interviews. The conversation dives into the evolving landscape of search, particularly how AI and ChatGPT are shifting how potential customers discover businesses. They explore how long-form, collaborative content, especially podcasting, is becoming more valuable not just for human engagement, but for AI-driven discovery as well.

3 Key Takeaways

• AI Referrals Are Real (and Growing): ChatGPT is now a top source of qualified referrals for Interview Valet. Users are asking it for recommendations, and it’s returning well-ranked sources based on long-form content and sentiment.

• Long-Form, Collaborative Content Wins: AI and people both value deep, authentic conversations. Podcast interviews, in particular, rank well because they offer substantial, sentiment-rich content.

• Be Discoverable and Authentic: Businesses should focus on clarity—clearly state who you serve and who you don’t. Creating helpful, honest content (including tone and voice) improves AI visibility and builds trust with real people too.

About Tom Schwab

Tom Schwab is the Chief Evangelist Officer at Interview Valet, a company dedicated to turning podcast interviews into powerful marketing tools. With a background as HubSpot’s first e-commerce case study, Tom brings deep experience in content marketing and audience engagement. He’s a strong advocate for using podcast guest appearances as a way to build share of voice, increase trust, and now—get found by AI.

You can learn more about Tom and his work at Interview Valet, where he offers resources like assessments and free copies of his book Podcast Guest Profits.

Get A Free Copy Of Tom's Book: https://interviewvalet.com/chatgpt/

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Take our LISTENER SURVEY with a chance to win $100 https://chatgptexperiment.com/listener-survey/ Episode Summary

In this solo episode, Cary Weston dives into how small business owners and entrepreneurs can use ChatGPT to start or grow a business. Speaking from behind the wheel en route to another marketing workshop, Cary outlines five specific ways ChatGPT can support everything from business research to employee hiring. He also revisits a recent episode with guests Mike and Paige, reflecting on how they’ve integrated ChatGPT into their marketing and communication strategies. If you’re thinking about starting a business—or already running one—this episode is packed with practical ideas you can put into play today.

 

Key Takeaways

• Use ChatGPT as a strategic partner: Whether it’s researching trends, creating business plans, or prepping for funding pitches, Cary lays out specific prompts to make ChatGPT work like an advisor.

• Empathy matters: When crafting marketing or job descriptions, Cary emphasizes putting yourself in your customer’s—or future employee’s—shoes. Use ChatGPT to simulate their perspective.

• Start smart: From pricing with profit in mind to planning for taxes, Cary shares smart startup advice gathered from his own work helping dozens of businesses.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”.

Take our LISTENER SURVEY with a chance to win $100 https://chatgptexperiment.com/listener-survey/

EPISODE SUMMARY In this episode, Cary Weston talks with Paige and Mike Wilcox, owners of Wilcox Wellness & Fitness, about how they’ve been using ChatGPT to transform their fitness business in Bangor, Maine. From launching successful marketing campaigns to building clear internal systems for coaching, Paige and Mike show how AI can streamline operations and deepen client relationships. They share real examples of how custom GPTs are accelerating their work and bringing more clarity and confidence to their team—and clients.

3 KEY TAKEAWAYS

• Custom GPTs act like team members. Paige and Mike created specialized ChatGPT personas like “Marketing Director” and “Wilcox Wizard” to help with content creation, client engagement, and coaching systems.

• Faster execution. Paige used to spend months launching marketing campaigns. Now, with AI support, she’s able to launch a new version of their Kickstart program every 5 weeks—with better results.

• Clarity builds confidence. Mike used ChatGPT to organize years of biomechanics training and client data into a clear, coachable system that’s improving team performance and client progress.

ABOUT PAIGE & MIKE WILCOX Paige and Mike Wilcox are the husband-and-wife team behind Wilcox Wellness & Fitness, a personal training business in Bangor, Maine, with a franchise in Brunswick. Paige leads marketing and business development while Mike focuses on coaching systems and biomechanics training. Their commitment to helping clients move better and feel better shows up in their use of AI—not as a shortcut, but as a tool for clarity, empathy, and deeper human connection.

Learn more about their work at www.wilcoxwellnessfitness.com

Take our LISTENER SURVEY with a chance to win $100 https://chatgptexperiment.com/listener-survey/ Episode Summary

In this solo episode, Cary Weston, the ever-curious host of The Chat GPT Experiment, shares his personal and professional origin story; how a love for problem-solving and curiosity led him from deli work to launching his own agency, and eventually starting this podcast. Speaking from the road after his daughter’s track meet, Cary opens up about life as a sports dad, learning from failure, launching a business before he was 30, and how discovering ChatGPT blew his mind and redirected his career. It’s a reflective, inspiring ride through 30 years of growth, grit, and gratitude, all tied together by curiosity.

3 Key Takeaways

• Curiosity is a Superpower: Cary has built his career by staying curious, whether it was learning to type after failing a college paper or diving into ChatGPT after seeing its potential.

• Start Before You’re Ready: From launching his agency with no clients to figuring out video production on the fly, Cary’s story shows that action often comes before expertise.

• Share What You Learn: Whether it’s helping his daughter prep for a job interview using ChatGPT or guiding podcast listeners, Cary believes in using his experience to help others improve and grow.

About Cary

Cary Weston is a business consultant, coach, and former agency owner who’s passionate about helping people use AI and systems thinking to work smarter. With over 30 years of experience, Cary now focuses on one-on-one and group training, helping professionals find practical, real-world ways to use ChatGPT. When he’s not podcasting or coaching, he’s probably on the road playing sports dad to his three kids. Cary’s approachable style and empathy-driven mindset make his insights relatable, actionable, and always grounded in real life.

 

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”.

Take our LISTENER SURVEY with a chance to win $100 https://chatgptexperiment.com/listener-survey/

EPISODE SUMMARY In this solo episode, host Cary Weston takes listeners back to one of his most popular and useful frameworks: thinking of AI as your “amazing intern.” He shares evergreen advice and practical tips for anyone, whether you're brand new or seasoned with ChatGPT, on how to shift your mindset, get better results, and apply AI in everyday situations. Cary also shares a personal story about helping his daughter prepare for her first job interview using ChatGPT, showing how powerful the tool can be in real-world moments.

3 KEY TAKEAWAYS

• AI as Your Intern: Reframe ChatGPT as your “amazing intern”—capable, eager to help, but in need of clear direction and context to do its best work.

• Talk to It, Don’t Prompt It: You’ll get better results when you talk to ChatGPT like a real person, offering background, goals, and asking it to clarify anything unclear before it starts working.

• Use It for Real-World Scenarios: Cary’s story of helping his daughter role-play for a job interview shows just how practical and comforting ChatGPT can be when used creatively.

About Cary Weston Cary Weston is the host of The ChatGPT Experiment podcast, a marketing agency owner, and a passionate advocate for helping people unlock the practical power of AI. With a relatable teaching style and focus on real-life applications, Cary helps curious beginners get comfortable and confident with ChatGPT. He offers one-on-one and company-wide training sessions, using the “amazing intern” analogy to help shift how people think about and use AI tools.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

In this episode, Cary Weston sits down with Avrum Nadigel, a seasoned marriage and family therapist, author, musician, and self-proclaimed productivity nerd from Toronto. Avrum shares how he combines analog and digital tools—particularly ChatGPT—to track, reflect, and improve both his personal and professional life. From crafting a “board of directors” in ChatGPT made up of his favorite productivity thinkers to uploading journal entries and getting tailored weekly reviews, Avrum offers a fascinating, detailed look into a highly personalized system of digital reflection and growth. His enthusiasm for combining technology with introspection shines, making for a lively and thought-provoking conversation.

3 Key Takeaways

• Analog + AI = Powerful Reflection Tool: Avrum blends handwritten notes with AI to track patterns, enhance his weekly reviews, and combat recency bias, creating a living system of self-awareness.

• Productivity Meets Personality: He built a “virtual board of directors” within ChatGPT—including personas like David Allen and Stephen Covey—that debates his weekly performance, adding humor and insight.

• Start with Curiosity: For beginners unsure how to use ChatGPT, Avrum recommends starting with a quirky question or a real-life problem and letting curiosity guide the conversation.

About Avrum Nadigel

Avrum Nadigel is a marriage and family therapist with over 30 years of experience, an author of three books (one co-written with his psychiatrist wife), and a passionate musician and urban sketcher. His deep interest in productivity and systems thinking led him to explore creative ways to use AI to better understand his own patterns and behaviors. Avrum is also a dedicated journaler who uses both analog tools and ChatGPT to keep track of personal growth, ensuring fun is always part of the process.

Avrum's website: https://www.nadigel.com

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

+++++++++

CONNECT WITH CARY

• ChatGPT Podcast Website: www.ChatGPTExperiment.com

• Marketing Podcast: www.PracticalMarketingShow.com

• Cary's Agency Website: www.CMWeston.com

• LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Episode Summary

In this episode of The ChatGPT Experiment Podcast, host Cary Weston takes a solo deep dive into a powerful real-life coaching session with a business leader he refers to as “Mark.”

Mark, the president of a company, struggles with spending too much time crafting thoughtful, relationship-preserving emails—a task that can consume half his day.

Cary walks listeners through the emotional and practical problem Mark faces and how he helped build a simple ChatGPT-driven writing system to relieve that pressure without sacrificing trust or tone. Along the way, Cary also shares listener feedback from across the globe, answers a listener question about ChatGPT’s handling of time, and encourages others to reclaim time from low-value tasks.

  3 Key Takeaways

• Busy professionals like Mark are stuck in a “mental treadmill” of repetitive, low-value tasks that steal time and energy.

• Cary built a purpose-first ChatGPT system to help Mark draft emails faster without compromising on care, tone, or professionalism.

• Listeners are encouraged to find their own “one thing” that ChatGPT could help with—freeing up time and mental bandwidth for more meaningful work.

 

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

+++++++++

CONNECT WITH CARY

• ChatGPT Podcast Website: www.ChatGPTExperiment.com

• Marketing Podcast: www.PracticalMarketingShow.com

• Cary's Agency Website: www.CMWeston.com

• LinkedIn: https://www.linkedin.com/in/caryweston

 

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

 

MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Episode Summary In this episode of the ChatGPT Experiment Podcast, host Cary Weston sits down with George B. Thomas—HubSpot expert, content strategist, and passionate advocate for human-centered technology. They dive deep into how AI, especially tools like ChatGPT, can help simplify complex tasks, reclaim time, and amplify impact. George shares his journey of curiosity, how he built the “superhuman framework,” and how he used it to create a digital clone of himself that can help others 24/7 with authenticity and purpose. The episode is filled with warmth, insight, and a strong message about using AI to be more human, not less.

 

Top 3 Takeaways

• Curiosity + Simplicity = Power: George emphasizes the importance of staying curious and simplifying the complex to unlock new possibilities with AI.

• The Superhuman Framework: Built around purpose, passion, persistence, and love—plus ten “H-pillars”—this framework drives George’s approach to personal and professional growth.

• AI as a Force Multiplier: George’s “clone” project demonstrates how AI can extend your values, knowledge, and personality to help more people, even when you're not physically present.

 

About George B. Thomas George B. Thomas is a content strategist, speaker, and AI enthusiast with over a decade of experience helping businesses grow using HubSpot and inbound marketing. Known for his empathetic, practical approach, George has 42 HubSpot certifications and a passion for empowering teams and individuals through frameworks like his “superhuman” method. He also created a digital clone of himself to scale access to his knowledge and personality, blending technology with deeply human values. You can find George at georgebthomas.com, helper.georgebthomas.com, or on LinkedIn.

 

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

+++++++++

CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

 

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

 

MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Episode Summary:

In this solo episode of the ChatGPT Experiment podcast, host Cary Weston reflects on the feedback he's been receiving from listeners. He shares common themes around how people are using ChatGPT, what they’re struggling with, and how it’s helping them feel more organized and less overwhelmed. Cary also talks about his personal experiences using ChatGPT while on vacation and announces some exciting upcoming projects like the "ChatGPT Curiosity Club" and a new guide titled From Overwhelm to Organized. This episode is all about community, feedback, and practical ways to make ChatGPT a helpful part of your daily life.

3 Key Takeaways:

• You're Not Alone: Many people are feeling overwhelmed and are using ChatGPT to get more organized, plan better, and feel more in control of their day-to-day lives.

• Talk to ChatGPT Like a Human: Cary emphasizes treating ChatGPT like an "amazing intern," giving it clear instructions and narrowing the focus for better results.

• Exciting New Resources Are Coming: Cary is launching the ChatGPT Curiosity Club and a new guide designed to help busy professionals use ChatGPT to manage their week more effectively.

About Cary Weston:

Cary Weston is the host of the ChatGPT Experiment podcast. A marketing agency owner and a passionate educator on practical AI use, Cary helps curious individuals and businesses discover simple, effective ways to use ChatGPT to add value in their professional and personal lives. Whether it's through one-on-one training, workshops, or his podcast, Cary’s approach is all about making technology feel accessible, practical, and easy to use.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

+++++++++

CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”.

Cary dives into how he's using ChatGPT not just as a business tool, but as a personal assistant—something he’s calling his “second brain.” Inspired by a listener named Jessica, he talks about using ChatGPT’s memory to create weekly accountability check-ins, organize thoughts, prompt productivity, and even uncover personal blind spots.

Whether you’re new to ChatGPT or a curious user trying to level up, this episode is packed with tangible takeaways and free resources designed to help you integrate ChatGPT into your everyday life and work.

3 KEY TAKEAWAYS

• ChatGPT as Your Second Brain: Cary explains how he's using ChatGPT to hold weekly “check-ins” that act like personal accountability sessions—reviewing goals, reflecting on meetings, and even remembering to follow up on specific thoughts or conversations.

• The Power of Prompting: Listeners can grab a free download from ChatGPTExperiment.com that includes prompts for building a voice style, writing authentically, creating content, and more. Cary walks through exactly what’s included—spoiler: it’s a lot.

• Ask About Your Blind Spots: Cary shares a bold move—asking ChatGPT what it sees as his top five blind spots—and how that insight is helping him grow personally and professionally.

ABOUT CARY WESTON

Cary is a certified marketing coach, business owner, and the host of The ChatGPT Experiment podcast. He’s known for making AI tools feel practical, accessible, and actually useful. Whether he's leading presentations for standing-room-only crowds or running one-on-one training sessions, Cary’s goal is simple: help people get curious, get confident, and get results using ChatGPT.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

+++++++++

CONNECT WITH CARY

• ChatGPT Podcast Website: www.ChatGPTExperiment.com

• Marketing Podcast: www.PracticalMarketingShow.com

• Cary's Agency Website: www.CMWeston.com

• LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.