April 21, 2026

Ep. 94: Beyond SEO: The New Content Strategy for AI-Driven Enrollment

23 minutes

AI isn’t just changing how students search for colleges, but changing how they decide. In this episode, we talk with Jason Smith, Founder of OHO Agency, about how generative AI tools like ChatGPT are becoming a new layer of the enrollment funnel. With more than 75% of students now using AI in their college search, institutions risk being evaluated, compared, and even eliminated before a student ever visits their website. Jason also introduces the AI Visibility Scorecard, a tool OHO designed to help institutions understand how they’re represented in AI and where critical content gaps exist.

Join us as we discuss:

[2:03] The shift from traditional search to personalized AI-filtered questions

[10:08] How the AI Visibility Scorecard gauges your school’s AI search “rankings”

[18:18] Why AI-powered visibility is really a content strategy shift

Check out these resource s we mentioned during the podcast:

AI Visibility Scorecard

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
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About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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By Allison Turcio

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