This is an Ask Sal podcast, where you submit your questions and I answer them! Andrew Cross asked:

“This is the second time I’m launching a campaign. What are the best ways to get external traffic to your Kickstarter page?”

While some crowdfunding campaigns will receive 90% of their backers and pledges from the Kickstarter ecosystem, the majority of campaigns tend to see a 50/50 or 60/40 breakdown. There are even some projects that drive 90-100% of their own traffic!