Today Nicole is chatting to Lucy Hitchcock founder of not just one business, but two, service business Sassy Digital and pandemic born business Partner in Wine. In 2021 Lucy posted a viral video on TikTok, racking up half a million views in 12 hours and saw an item in her store selling every two minutes. Sales increased by 1,700 percent in a single day, which turned into sustained five-digit revenue every month. She's on Start Scale Succeed to tell the story of how that happened and the journey that took her there.

KEY TAKEAWAYS

• Lucy, who was 23 years old at the time, resigned from her job and started working with small businesses to improve their digital marketing, branding, and website design as well as e-commerce strategies. As a result, she has helped countless small businesses in boosting their online sales.
• In the midst of the worldwide pandemic, Lucy came up with the idea of producing an insulated wine bottle and tumbler. This idea was sparked by her disappointment with a lukewarm glass of wine while enjoying time with her closest friend in the park. The aim was to help herself and other wine enthusiasts enjoy a socially distanced drink in the park more comfortably.
• During March 2021, Lucy shared her journey on TikTok, resulting in a viral video that hit 500,000 views within 12 hours and triggered a sale every two minutes. This led to a 1,700% surge in sales in a single day, which was sustained in the following months, generating five-figure revenue each month. Partner in Wine had generated £30,000 in 2020. By the end of 2021, this number had skyrocketed to over 8 times the initial figure.
• One of Lucy’s key pieces of advice is that using someone else's expertees allows the job to be done in a fraction of the time it would have taken you to do. This also means that in a product business, the product can get to market quicker and start generating revenue for you quicker.

BEST MOMENTS

‘I get my positivity from both of my parents, they say not to worry about things that haven't happened yet’

‘What do you do when you’re super busy? You start another business of course’

‘I would account the success of the business to being in the right place and the right time’

‘If you don’t love your idea then don’t do it as a business’

EPISODE RESOURCE

Viral Video

Partner in Wine

Sassy Digital

ABOUT THE GUEST

Lucy Hitchcock is an entrepreneur, marketeer and Founder of Sassy Digital and Partner in Wine.

After leaving her job at 23 years old to work with small businesses on their digital marketing, branding and website and e-commerce design, she’s since helped hundreds of small businesses make more sales online.

During the global pandemic, after a disappointingly warm glass of wine in the park with her best friend, Lucy decided to create an insulated wine bottle and tumbler to help her and so many other wine lovers enjoy a socially distanced drink in the park.

Since starting the business, and using her marketing expertise to grow a large social media following and most importantly sales, in just 16 months Partner in Wine has quickly become Sassy Digital’s best case study.

In March 2021, Lucy shared her story on TikTok, leading to a viral video which racked up half a million views in 12 hours and saw an item selling every two minutes. Sales increased by 1,700 percent in a single day, which turned into sustained five-digit revenue every month.

In 2020, after five months of launching, Partner in Wine had turned over £30,000. By the end of 2021, this figure was over 8 times that.

Lucy and her businesses have been profiled by the BBC News, Mail Online, Business Insider, The Sun, Daily Express, and was featured in TikTok’s Year on TikTok 2021 list. She has since worked with a number of brands on partnerships including Waitrose, SAGE for business, Royal Mail for Business, Aldi, and Adobe.

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

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