Founder of the Sleep Care Company, Anne Marie Boyhan joins Nicole on this episode of Start Scale Succeed to discuss the importance of sleep and how better sleep leads to more success as an entrepreneur. Anne Marie shares her own personal story with sleep and tells you how you can improve your quality of rest to help you achieve and succeed in business. 

KEY TAKEAWAYS

• Exposure to blue light (and white light, which contains blue light) can make it difficult for you to fall asleep and stay asleep. Exposure to white light during the day can have positive effects, including boosting alertness and mood.
• Some of our most important ‘heavy lifting’ while sleeping is done between 10:30 pm and midnight. This produces our growth hormone which affects beauty sleep, cell repair, and fat breakdown. Beauty sleep isn’t just a saying. 
• Between 1 and 3 am our liver is doing a lot of its detoxifying which is vital for cleaning our bodies. If we’re not getting sleep during those hours then it’s like your office isn’t being cleaned overnight. 
• The signs that you might be sleep deprived are brain fog, a hangover feeling, hunger even after eating, and not having enough concentration to get through daily tasks. When you don’t get enough sleep it also releases stress in your body. 
• Most of us can’t just jump into bed and sleep, we know that we need a buffer of time to wind down and get ready for sleep. This could be as simple as lighting a candle and listening to a podcast, doing some reading, or just brushing your teeth. The routine triggers your brain to think it’s time to sleep. 
• If you want to sleep well then avoid coffee and tea, even if your last cup was at 4om, it will stay in your body until 11pm. Swap them out for decaf versions in the evening and afternoon. You should also avoid vigorous exercise which raises your body temperature before bed. 

BEST MOMENTS

‘To set ourselves up for sleep success should be our number one goal in our wellbeing’ 

‘If you have less than 4 hours sleep then it’s like you’re going to work drunk’

‘If we look at the top athletes in the world, they prioritise sleep to increase their performance’ 

‘Within an hour of waking get sunlight into your eyes’ 

EPISODE RESOURCES

The Sleep Care Company

The Sleep Care Co. (@thesleepcarecompany) • Instagram photos and videos

ABOUT THE GUEST
“A few years ago my only focus in life was excelling professionally at my corporate career in marketing. It’s something I had worked hard for my entire life. I was working for C-Suite executives but I was burning the candle at both ends - I had young kids at home whom I never saw as I was working so much and was ‘always on’ working late into the night, often responding to emails in the middle of the night and managing a team in a stressful job during the day. 

I lived on coffee to keep my energy going and in a bid to try and wind down I'd often have wine after work and always felt tired and wired. All of the time my sleep suffered- I was lucky if I slept 4 hours a night. My insomnia was relentless. One day I fell over, I couldn’t focus and went to my doctor who ran some blood tests on me. When my bloods came back ‘all clear’ over the phone he told me that I was sleep deprived and was burning out. That was the kick I needed. What I realised was what I wanted was to have a career where I was able to prioritise my family.”

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall
GET IN TOUCH HERE https://thebuyerandretailcoach.com/instagram/
Newsletter: https://thebuyerandretailcoach.com/newsletter-sign-up/