You've a new CEO and you're tasked with creating a public relations programme for her. She's been working hard to improve the company's image, and you want to ensure that the public is aware of the changes. You've been thinking about this for a while, and you've come up with a few ideas, but you're not sure which one is the best?

The first 100 days have long been a marker for success for a new CEO, either new to the role or experienced. There are lots of research and case examples to back this up.Some of you may know that my background before becoming an independent consultant was an in-house career. I have supported many incoming and outgoing CEOs as a strategic advisor or trusted advisor in all my roles pretty much so I am sharing some tips with you this week on what you could be doing should you find yourself in this position...

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