Today Nicole is joined by Vicky Shilling, The Wellbeing Business Mentor and author of Just Start Now, a guide to unlocking your entrepreneur mindset and growing your wellness business. We are going to be primarily chatting about using email marketing to grow your business and what strategies you can use. Listen in for tips on how to convert subscribers into paying customers, strategies for increasing email open and click-through rates, what to avoid in email marketing, and so much more.

KEY TAKEAWAYS

• Having your own mailing list is your way of having your own data on your customers and potential customers. It’s your own way of communicating with them and is entirely yours as opposed to social media where you’re at the mercy of someone else’s decisions and changes to the algorithm.  
• Vicky’s top 5 tips for growing your list are: 1. Incentive - Entice people to join the list with some kind of freebie or discount or some content with added value. If it is content, does it solve a problem they have? 
• 2. Talk about that incentive everywhere - Make sure all of your potential audience knows about this and what your list can offer them. Put it on your socials and in your podcast ect. 
• 3. Get in front of new people - Once your current audience knows about your incentive, how can you push that to a new set of people?
• 4. Send really great emails - Your list will grow if people are finding it useful and people within your circle are sharing it. We need to know the person on the other side of the email and curate the content towards them and their needs. 
• 5. Concentrated effort - Plan specific timings for when you’re really pushing your email list, this could be monthly, quarterly, when you have a new incentive, make pushing your list a real focus for a period of time. 
• Success requires persistence, the people you see achieving their version of success in life and in their chosen fields. They are the people who just keep going, for Vicky it’s only 20% skill and 80% being able to pick yourself back up again. 

BEST MOMENTS
‘A really good email is one that serves the customer you’re trying to help’
‘You need to believe in yourself to make it work’
‘If social media disappeared tomorrow you’d have no way of contacting those people’
‘Even in 2023 it’s still the most effective online marketing method’

EPISODE RESOURCES
Homepage: Business mentor for wellness entrepreneurs | Vicky Shilling
52 ways to grow your email list
Podcast: Just Start Now Podcast - Vicky Shilling
Book: https://vickyshilling.com/book
Instagram: https://instagram.com/vicky.shilling
Facebook: Vicky Shilling
Linkedin: https://www.linkedin.com/in/vickyshilling

ABOUT THE GUEST
Vicky Shilling is the Wellness Business Mentor, helping health practitioners turn their expertise into income. She is dedicated to making wellbeing solopreneurship as simple and supported as possible in a world of advice overwhelm. She shares tips and straight-talking action steps through her Just Start Now book and award nominated podcast, community and 1:1 mentoring.
Vicky is a respected voice in the world of business for health professionals and guest teaches at many of the nutrition and health colleges including the College of Naturopathic Medicine (CNM), IINH and the Institute for Optimum Nutrition (ION), where her book is on many of the recommended reading lists.
She is a regular guest on podcasts and speaks at wellness based events in the UK, Ireland and online about turning your passion for health into a career, including Thrive Festival and Fitness & Wellness Summit in Dublin and The Nutrition Society and Nutrition Graduates online.

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

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